BUSH’S® Beans celebrates the big game with massive 70-layer dip

BUSH’S® Beans is celebrating the Sunday's big game with something BIG and it’s just earned the brand an official GUINNESS WORLD RECORDS™ title.

In preparation for the big game, the company set out to create the world’s largest layered dip, comprising of 70 different layers!

“We know the classic 7-layer dip, made with BUSH’S Beans, is a fan favourite for game day snacking celebrations,” said Kate Rafferty, Consumer Experience Manager at BUSH’s.

“Every year at this time we see an increase in searches for recipes, so this year we wanted to put a real twist on the traditional dip and do something fun for our fans while also showcasing the versatility of BUSH’S Beans through a wide range of recipes included in the 70-layer bean dip.”

The official attempt took place on 17 January 2020 in Chicago where a team of 19 brand representatives worked to assemble the enormous dip over the course of two days.

Weighing a whopping 493 kg (1,087 lbs.), the record-breaking dish was made by layering ten different 7-layer dip recipes on top of one another, each featuring a unique BUSH’S® Beans product.

The ten dips included Veggie, Cuban, Caprese, Loaded Baked Potato, Buffalo, Mediterranean, Fiesta, Spicy, Barbecue, and Classic.

The dip was presented in a clear serving vessel, measuring 1.43 m (4 ft 8 in) tall and 0.83 m (2 ft 9 in) wide, that was shaped to resemble a can of BUSH’S Beans.    

GUINNESS WORLD RECORDS adjudicator, Christina Flounders-Conlon, was on site to verify the achievement and present the company with their official record holder certificate.

The layered dip was separated at the end of the attempt with all components donated to a local charitable organization.