Barbecue is a much loved American cuisine, so much that there is an entire month dedicated to celebrating the southern based food.
In light of the season and to launch their “Get Grilling America” campaign, Smithfield Fresh Pork recently attempted the Guinness World Records title for the Largest grilling lesson.
With 336 participants gathered at Arrowhead Stadium in Kansas City, Missouri, the event took place as part of the NFL team Kansas City Chiefs’ Draft Party.
As part of the lesson, nine-time World Champion pitmaster Chris Lilly and Weber grillmaster Kevin Kolman led grilling and tailgting fans through two recipes featuring Smithfield Prime Back Ribs and Roasted Garlic & Herb Marinated Fresh Pork Chops.
Kansas City Chiefs’ Defensive End and fellow barbecue fanatic, Chris Jones, also joined the one-hour long lesson which showcased the ease, convenience, and versatility of grilling fresh pork.
Smithfield established the new record title by meeting requirements and guidelines- the record required a minimum of 250 participants actively taking part in the lesson, be held at a single venue, and also be taught for a minimum of 30 minutes using the same equipment and ingredients.
“Kansas City hands down has the most passionate sports and barbecue fans in the country,” said Emily Detwiler, director of fresh pork marketing for Smithfield. “I had no doubt that we would successfully set the GUINNESS WORLD RECORDS title for Largest grilling lesson - and what better way to kick off our national ‘Get Grilling America’ campaign than with the best people and pitmasters around!”
In addition to making history, more than 100 lucky participants walked away with a free Weber 22” kettle grill or Weber iGrill Mini, while others received giveaways and coupons.
The festivities continued with on-site entertainment from KC Wolf and Kansas City Chiefs’ cheerleaders and culminated with a post-lesson tailgate, where fresh pork ribs and chops were served hot off the grill.
Arrowhead Stadium has its own record for the Loudest crowd roar at a sports stadium, making this title another successful record attempt involving the Kansas City Chiefs.
It’s safe to say with a world class grilling lesson under their belt, participants at this record attempt will be eager to utilize their new barbecue skills.