Each year South by Southwest (SXSW) holds an annual conglomerate of film, interactive media, and music festivals in Austin, Texas (USA).
But this year’s SXSW 2017 got a special treat, as multi-platform media company Mashable kicked things off by supporting two records attempts.
During the first day of "The Mashable Show" — an exclusive 90-minute Twitter livestream - Ben Leventhal, Co-founder of the restaurant reservation mobile app Resy, stepped up to attempt the Tallest stack of tortillas.
Ben had the pressure of beating 2010 record holder Richard Godfrey (UK), who set the standard at 1 foot 10 inches (58 centimeters).
Undaunted, he started off strong with a meticulous balancing technique, as a supportive crowd chanted, "stack, stack, stack" in the background.
The event took place at The Mashable House, with adjudicator Casey DeSantis present to ensure guidelines were followed.
Within minutes, Ben had made history in front of a live Twitter audience by assembling a final height of 22.85 inches (58.03 cm), just over the former title.
The Resy co-founder promptly thanked all those who supported him after being declared the current record holder, and enthused to online viewers that "dreams do come true."
Later in the day, employee of Freebirds World Burrito, London Nichols, also accomplished the Most burritos made in three minutes.
London had to beat a minimum of nine delicious burritos and just in time, managed to squeeze in ten within the required timeframe while live on The Mashable Show.
Mashable wrapped up the conference with an entertained live audience and two Mexican-themed records under their belt, inspired by the culture and classic dishes of Texas.