A huge 13-metre high LEGO version of London’s Tower Bridge created for Land Rover to launch their New Discovery car has set a new world record.
The huge plastic brick construction, unveiled this evening in Warwickshire, UK now holds the title for Largest Lego sculpture (most bricks), with the replica of the London landmark created using an astounding 5,805,846 individual pieces, beating the previous record by 470,646 bricks.
Laid end to end, the bricks used in the construction would stretch for almost 200 miles - the equivalent distance from Tower Bridge in London to Paris.
The star-studded launch event saw British adventurer Bear Grylls abseil from the top of the huge Tower Bridge installation, through the open drawbridge and onto the stage beside the New Discovery.
The finale saw sailing Olympic gold medallist Sir Ben Ainslie drive the new SUV through 900mm-deep water under the bridge, while towing a LEGO replica of the Land Rover BAR boat, a 186,500-brick model of the boat that will challenge for next year’s America’s Cup.
The event also featured British equestrian star Zara Phillips.
Led by the UK’s only LEGO Certified Professional, Duncan Titmarsh, it took five months for expert LEGO Master Builders in the UK to construct the Tower Bridge structure. It was erected in the grounds of Packington Hall for the event, close to Land Rover’s Solihull plant where the New Discovery will be produced.
Speaking on confirmation of the record, Emma Owen, LEGO UK and Ireland Spokeswoman, said: “We are thrilled that Jaguar Land Rover has used LEGO bricks to add some Guinness World Record-breaking creativity to the launch of the latest Discovery. This is an epic, outstanding build that absolutely captures the imagination in a way we haven't seen before. With LEGO bricks and some imagination you really can build anything!”
The new record beats the previous title holder - a replica of a Star Wars X-wing fighter, built from 5,335,200 bricks in 2013 to promote the Star Wars: Clone Wars cartoon.