It was an incredible moment when 908 brides-to-be congregated outside the Huqiu Wedding Dress City in Suzhou, Jiangsu, China and vowed to become Guinness World Records title holders.
In an attempt organised by Suzhou Huqiu Bridal Investment Co. Ltd., the group of women broke the previous record for the Largest gathering of brides by 65 participants.
Largest gathering of brides China
The beautifully dressed brides-to-be had travelled to the event from various cities all over China to take part in the attempt.
Afterwards, they went off to attend a group wedding ceremony on a cruise ship.
Largest gathering of brides participants
Official Guinness World Records judge Maggie Luo was on hand to count and verify the exciting mass participation challenge.
Once adjudicator Maggie had announced the start of the attempt, each of the brides released a colourful helium-filled balloon into the air.
Largest gathering of brides balloons
The successful attempt kicked off the carnival of Huqiu bridal shopping town.
Largest gathering of brides GWR adjudicator