Celebrated Olympian and Britain’s first Tour De France winner Sir Bradley Wiggins will attempt to break the historic and iconic UCI Hour Record.
One of sport's most demanding challenges, the Hour Record measures the furthest distance a rider can cycle within an hour. 
The event will take place at Lee Valley VeloPark in London, UK on Sunday 7th June 2015 - an arena that witnessed many British triumphs during London 2012 Olympics. An official Guinness World Records adjudicator will be in attendance to monitor Sir Bradley's record atttempt.
“The Hour Record is a holy grail for cyclists. It’s been fought over tooth and nail by the greatest names in our sport for over a hundred years and it’s time for me to have a crack at it," said Sir Bradley, who is keen to encourage a new generation of competitive cyclists.
"I hope this is a challenge that inspires people: Why not get your bike out of the shed and see how far you can go in an hour?” 
The historic record attempt was first established in 1873 when James Moore, the son of a blacksmith, covered 23.33km on the Molineux Grounds cycling track in Wolverhampton, UK.
The current Guinness World Records record title holder for Cycling - men's 1-hour unpaced standing start is Australia's Rohan Dennis, with a time of 52.491 km set at Velodrome Suisse in Grenchen, Switzerland on 8 February 2015.

Sir Bradley currently holds a Guinness World Records title for the greatest number of Olympic cycling medals won by an individual, with a total of seven medals. He shares the prestigeous title with fellow UK Olympian Chris Hoy. Wiggins won four gold, one silver and two bronze medals in 2000–12. Hoy’s seven came from six golds and one silver, also between 2000 and 2012.

In addition to this, Sir Bradley also holds the Guinness World Records title for First cyclist to win the Tour de France and an Olympic gold medal in the same year. He capped a memorable summer for British cycling when he eased to victory in the men's time trial at the London Olympic Games on 1 August 2012 - just 10 days after becoming the first British rider to win the Tour de France. Wiggins' time trial win, in 50 min 39 sec, gave him a record seventh Olympic cycling medal (four gold, one silver, two bronze) and he becomes the most decorated British Olympian of all time, eclipsing the medal haul of rower Sir Steve Redgrave.