The stars were out in force for yesterday’s Weibo Night awards ceremony in Beijing, China, an event which made its very own piece of social media history. 

Organised by Chinese online media company Sina, the annual awards honours the most talked about stars from the world of music, film and TV over the past 12 months on Weibo, China’s largest portal site. 

Celebrities in attendance included actor Huang Bo, boyband TFBOYS and Tiny Times star Yang Mi. 

The ceremony itself proved a massive discussion point, racking up 1,083,853 postings over the course of a day on Weibo, setting  a new world record for most mentions of an event on Weibo in 24 hours. 

GWR Greater China President Rowan Simons was on hand to present an official record certificate to Wang Gaofei, CEO of Weibo on the night to recognise the feat.Weibo night presentation 2

Speaking after the presentation, Simons said: “Guinness World Records started recognizing Chinese social media records last year and today’s achievement truly showcases an innovative and engaging way of using record breaking at the heart of a campaign. We look forward to verifying further Weibo records in the future”.


Lu Han was presented with an official Guinness World Records certificate last year

The first Chinese social media world record title acknowledged by Guinness World Records came  back in August last year, when a football-themed post by pop star Lu Han, who was also in attendance at Thursday’s event, set a record for most comments on a Weibo post after it received a staggering 13,163,859 replies.

Luhan new

China already holds the Guinness World Records title for “Most internet users (country)” and, by the end of 2013, had 618 million netizens, representing 45.8% of the total population.