Many Guinness World Records titles are based on going up - soaring higher and higher for a freefall parachute jump; speeding faster and faster for a land speed car drive; building taller and taller for the tallest manmade structure.
But, just as iconic is breaking a record for going down.
Welcome to the Officially Amazing universe, Ahmed Gabr.
Ahmed, a 41-year-old Egyptian, has broken the record for the deepest SCUBA dive, plunging an astonishing 332.35 m (1,090 ft 4.5 in) in the Red Sea off the coast of Dahab, Egypt.
Ahmed's amazing dive broke the previous mark of 318.25 m (1,044 ft) by South African Nuno Gomes in 2005, also off the coast of Dahab.
In order to make the record dive, numerous precautions and preparations needed to be taken to ensure Ahmed's safety and success. The special forces officer in the Egyptian Army has spent 17 years as a diving instructor and used the last four training for the attempt. He submitted his original application of intent to Guinness World Records more than a year before his dive.
When the day finally came, Ahmed needed approximately 12 minutes to reach his record depth, which was measured with a specially tagged rope that accompanied him. But, to ensure safe passage back to the surface, it required nearly 15 hours to have Ahmed return back for air after breaking the record, due to the various risks of the water pressure at such depths.
Assisting Guinness World Records adjudicator Talal Omar in making the official measurements were three independent expert witnesses: Vice Dean of Engineering for the Cairo campus of the Arab Academy for Science, Technology and Maritime Transport, professor Ayman Wanas; Professional Association of Diving Instructors course director Mustafa Alsayyad; and Technical Diving International instructor/trainer Ahmed S. Hussein.
Ahmed told the media leading up to the attempt that he was hoping to prove that humans can in fact survive under such conditions as deep sea immersion.
After diving further underwater than any person ever, and resurfacing with a smile on his face, Ahmed proved that not only can someone survive - they can earn a spot in history sure to never be forgotten.
The 60th Anniversary Diamond Edition of the Guinness World Records book is out now! Find out all about it and see record holders like the longest tongue at www.guinnessworldrecords.com/2015
And for the latest on all things world record, visit Guinness World Records on Facebook, Twitter, Google+ and our brand-new Instagram. Plus check out Guinness World Records on YouTube to subscribe for the latest record-breaking videos!