When J.K. Rowling's Pottermore website released the latest dispatch from Rita Skeeter at the Daily Prophet this week, fans of the Harry Potter universe did a collective butterbeer spit-take.
In it, Skeeter the gossip columnist gave fans an update on Harry, Hermione, Ron and more as they attend the Quidditch World Cup (there happens to be an actual World Cup going on to perfectly coincide with this new short story? You don't say!).
This, of course, made millions of Potter acolytes happy, but maybe none more so than Menahem Asher Silva Vargas of Mexico.
Menahem - the 37-year-old superfan of the series - has just been ratified this week as having broken the record for the largest collection of Harry Potter memorabilia, giving him the ultimate bona fides in a world full of muggle and wizard admirers.
His 3,092 individual items far surpass the previous record of 807 items, and this doesn't even count the 373 magazine clippings, full magazines, advertising posters, autographs and newspaper clippings he owns that are not considered collector's items for record purposes.
"I love the story of Harry Potter," Menahem said. "It is my inspiration, my lifestyle. I really love the magic and I want to be known in all world as the biggest fan of 'the boy who lived'."
Menahem began his collection 2001, between the releases of the Goblet of Fire and Order of the Phoenix books, and the same year the first of the film series, Harry Potter and the Sorcerer's Stone, was released.
The collection includes everything from trading cards and board games to action figures and even a set of replica wands.
Menahem says his favorite item is a circular wall ornament that contains a photo of Harry in the Chamber of Secrets, given to him by his mother as a gift for Children's Day.
Nicknamed "Asher Potter" by his friends, Menahem hopes to one day see his dedication to collecting everything Potter pay off in a way to share with the world.
"I imagine creating an interactive site where I can one day share my treasures," he said, "and invite J.K. Rowling, all the actors who gave life to this magical history, and fans from around the world. That's my dream!"
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