In honor of Spider-Man's Birthday this month, Marvel pulled out all the stops, breaking the Guinness World Records title for the 'Most Contributions to a Greeting Card' with an incredible 2,707 signatures.

The famous character's birthday occurred during New York Comic Con, with pop culture fans from all around the country gathering in the Super Hero's hometown. The New York City Mayor's Office celebrated the event by announcing that October 14th, his official birthday, would hereby be recognized as 'Spider-Man Day' via an official proclamation from New York City Mayor Bloomberg.

'There was never any doubt in our mind that Marvel's devoted fans would ensure that Spider-Man's birthday was anything short of historic!' said Axel Alonso, Editor in Chief, Marvel Entertainment.

To give Spider-Man the birthday he deserved, Marvel teamed up with Hallmark Cards to create a life size card 8 feet wide and 6 feet tall and stationed it at their booth throughout all four days of New York Comic Con.

Fans and enthusiasts were given the chance to wish their favourite wall-crawling protector a happy birthday.

The previous record of 1,816 contributions had been set in August during the conclusion celebrations of the TNT show 'The Closer'.

'For 50 years, Spider-Man has proven to us all that he's nothing short of amazing,' said Guinness World Records Official Adjudicator, Mike Janela. 'And now, by receiving the most-ever contributions to a greeting card with 2,707 Happy Birthday wishes, our friendly neighbourhood Spider-Man is an official Guinness World Records holder, too.'