Speed eating legend Takeru Kobayashi has set a new record, this time setting a new benchmark for the most Twinkies eaten in one minute.

The Japanese competitive eater managed to scoff 14 of the cream filled sponge cakes on set of the Wendy Williams Show in New York, USA earlier today.

Today's record adds to Kobayashi's five other Guinness World Record titles (Fastest time to eat a bowl of pasta, most hamburgers eaten in three minutes, most hot dogs eaten in 12 minutes, most hot dogs eaten in 3 minutes, and most meatballs eaten in one minute).