Several hundred Canadian children tasted a 100% edible Guinness World Record in the form of the world's longest fruit snack last month.

The 91.44 meter (300 ft) long fruit snack, created by Sun-Rype Products Ltd of Kelowna, British Columbia, was unrolled and measured along the length of a football field at the local Parkinson Recreation Centre in Kelowna.

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Unrolling of the 14 kg fruit snack required a specially constructed mechanical cart that required three operators to ensure the snack was laid correctly.

Having announced that measurements had been confirmed and all other guidelines were correctly followed, a Guinness World Records adjudicator invited all children present to taste the strawberry treat to ensure it met the final record guideline of being edible.

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In addition to setting a new Guinness World Record, the event raised funds for KidSport Canada, an organization that provides support to children in order to remove financial barriers that prevent them from playing organized sport.

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More than 500 people from the local community attended the event, enjoying free fruit snacks and drinks, and taking part in fun activites throughout the day, including a bouncy castle and a raffle ultimately raising $4,000 for KidSport Kelowna.