After more than 30 years, the iconic Burger King® crown today received a majestic makeover in New York City and set a new world record in the process.
To celebrate the new "BK Crown/MC Program for Kids", Burger King ® earned superlative recognition by unveiling an outsized aluminium sculpture applauded by official Guinness World Records® Adjudicator Danny Girton Jr., during an early morning certificate presentation at Miller's Launch, located in Staten Island, USA.
The 465.39 kg (1,026 lb) structure was created by Event Marketing agency Grand Central Marketing on 2 November, and included nine 51.71 kg (114 lb) aluminium panels affixed by six hundred forty aluminium rivets.
The event formed part of the Statue of Liberty's 125th birthday celebrations, which included a $125,000 donation from Burger King® to the statue's restoration fund.
The restaurant chain says its makeover is aimed at transforming Burger King® dining into a family-orientated mealtime "experience," enjoyable for parents and kids, while introducing pro-social themes such as improving education and protecting the environment.