
First held in 2004 to mark Guinness World Records becoming the best-selling copyright book of all time, Guinness World Records Day (GWR Day) is now a much-anticipated annual celebration that has inspired some iconic record-breaking achievements.
Whether you have a desire for adrenaline, knowledge, or finding your limits, get involved!






Guinness World Records is delighted to announce its brand new UK attraction, set to open at London's iconic The O2 from late 2026.
Visitors of all ages will have the unique opportunity to experience the wonder of record breaking, and possibly become record breakers themselves.
Amazing record attempts to get you in a record-breaking mood