Young Investors Organization
Most people toasting online simultaneously
The Results
- Engagement
- Maximum engagement with the community's members and families
- Impact
- Double the number of participants than predicted
The Brief
The Young Investors Organisation (YIO) is a network of over 1,500 members from entrepreneurial families across the world. They support each other to become competent global decision makers and future social change-makers. This global community usually has various meet-ups a year, but YIO had to shift their engagement online in 2020.
The Solution
Breaking an online record together became a central part of the 2020 YIO event. In a live conference hosted on Zoom, YIO members were invited to attempt the record for Most people toasting online simultaneously. With high sentiment and positive responses from the attendees, YIO had twice as many participants than expected. Over 200 people across 40 countries took part in a meetup like no other.
YIO utilised our online record format, with Record Ideation, Account Management, MC, Project Consultancy, Adjudicator, Owned Media Licensing and Coaches.
Our community is very diverse in terms of culture, languages, religion, and political convictions, so we wanted to make sure that we found a record attempt that is suitable for most or all of them. The GWR team has been great in guiding us through the many options and helping us find the right record title for us to attempt (and luckily break)