WHISKAS®
Loudest purr by a domestic cat (living)
The Results
- SOCIAL MEDIA
- Instagram Reel: 9.2M impressions, YouTube: 1.4M views, Facebook: 431k impressions, Tiktok: 349k impressions, X: 25.6k impressions
- MEDIA COVERAGE
- Featured on 126 different news sites, including The Times, The Telegraph, The Mirror and People magazine. Bella the cat was also featured on ITV's This Morning and BBC Radio Cambridgeshire.
- REACH
- Total MUU/Reach to date: 1,138,517,760
The Brief
You can tell when a cat is enjoying its meal by its contented puur. But what if that purr reaches record-breaking volume?
WHISKAS worked with GWR Studios as they captured the moment that feline phenomenon, Bella, achieved the record for the loudest purr by a domestic cat (living).
The Solution
We handled all aspects of the shoot, including record ideation, storyboard creation, videography and photography, as well as instant record verification from an official GWR adjudicator.
The production included prime placement of WHISKAS® cat food before and after the attempt and was shared across the brand's owned media channels.
We posted the content across GWR's channels where our strong social following brought the YouTube video to over 1 million views, giving WHISKAS® organic reach.
We have only the best impressions from our partnership with Guinness World Records. They were professional, incredibly accommodating in fulfilling our campaign needs and garnering impactful results. This campaign is going to be hard to beat!