Emojis are a global language that transcends barriers, so Sony Pictures wanted to harness the power of their appeal. In anticipation of The Emoji Movie, Sony launched a global campaign promoting their star-studded extravaganza. And with World Emoji Day around the corner, 15th July was the perfect time to create a campaign that spoke to the masses.
They set out to win the title of largest gathering of people dressed as emoji faces across multiple locations: London, Dublin, Moscow Dubai and Sao Paulo.
As part of their consultancy service, Guinness World Records hosted brainstorming sessions to come up with a title that trumped everything else. And because it was a multi-venue event, the service had to be scaled up to help Sony reach the record. That’s why Guinness World Records assigned an official adjudicator to each location, who counted the record-breaking numbers of people taking part and witnessed the winning moments.
Achieving a Guinness World Records title is a testament to the enormous worldwide appeal of emojis. It’s great to see so many people getting excited for the worldwide release of ‘The Emoji Movie’.