The Brief
Scrona is a Swiss organisation that seeks to simplify complex technology, especially micro- and nanotechnology. The founders, ETH Zürich graduates Patrick Galliker, Martin Schmid and Julian Schneider, developed an inkjet process with a resolution 1000 times as high as conventional machines while still attending university.
Attempting to make the high resolution of printed images accessible to everyone, they launched the crowdfunding project μPeek.
The Solution
In order to gain attention for μPeek, Scrona teamed up with Guinness World Records to set a new record for the Smallest inkjet-printed colour image.
μPeek is a credit-card sized gadget that can be attached to almost any smartphone, wirelessly connect to it via Bluetooth, and turn it into a multi-functional microscope. After taking a picture with μPeek, Scrona printed it on a 0,0092mm2 surface, thus achieving a new Guinness World Records title.
Thanks to Guinness World Records, Scrona and its crowdfunding campaign were covered by the media worldwide and secured overwhelming financial support.
Thanks to the great collaboration with Guinness World Records we could publicly demonstrate our unique printing technology and our successful Guinness World Records attempt was surely one of the main reasons for the worldwide attention that we’ve received.
