OZO Foods
Longest line of tacos
The Results
- SOCIAL MEDIA ENGAGEMENT
- 3,305 interactions
- MEDIA REACH
- 5 million impressions across publications
The Brief
FCA and their client, OZO Foods, wanted to make a huge splash during their participation at the 2022 Natural Products Expo West in Anaheim, California.
OZO Foods is a plant-based protein company that is well known for their plant-based burgers, ground, sausage and chicken flavor options.
The Solution
FCA and OZO Foods decided to go big and bold and showcase OZO’s plant-based shredded chicken in a fun and exciting way: by breaking the GUINNESS WORLD RECORDS title for the longest line of tacos. An impressive amount of 2,333 tacos were carefully lined up in a conference room adjacent to the main expo’s location. The long and curvy line of tacos was verified by an official adjudicator and the results were announced live during the event. The record attempt became a highlight of the expo and brought the attention to OZO Food’s booth, where the GWR certificate was exhibited for visitors to check.
Ever seen a really, really, really long line of tacos? Well, we at FCA created just that. On March 9, 2022, we partnered up with OZO, plant-based protein, at the Natural Products Expo West to break a Guinness World Records title, capping out at 2,333 tacos! The goods were donated to the Boys and Girls Club of America soon after.