Montana Silversmiths
Largest belt buckle
The Results
- TIK TOK
- 644K impressions and 75K likes
- SOCIAL MEDIA
- 1.5M total impressions
- MEDIA REACH
- WESA Podcast, WFAA Dallas, 102.3 The Bull FM, 106.3 The Buzz, Tenntexas.com, Cowgirl Magazine, The Cowboy Channel, Stillwater County News
The Brief
Montana Silversmiths creates western fashion in both buckles and jewelry and is known for styles that combine traditional western designs and the art of engraving.
The company wanted to kick-off their 50th anniversary celebrations by telling the story of Montana Silversmiths in a way that was as unique as their craftsmanship.
The Solution
Montana Silversmiths decided to go big and bold. Showcasing a fixture of the cowboy way of life, the belt buckle, in an iconic fashion, and paying tribute to the West, they broke the Guinness World Records title for the largest belt buckle.
After carefully creating a massive belt buckle that measures 3.20 m x 4.43 m (10 ft 6 in x 14 ft 6.4 in), Montana Silversmiths achieved the title on 20 October 2021.
The larger-than-life belt buckle by Montana Silversmiths tells the company’s story in the biggest of ways, representing their products, programs, and partners.
The buckle was unveiled during the 100th Anniversary of WESA, Western and English Sales Association Market on 13 January 2022.
The buckle is a perfect way to celebrate the industry and come together to showcase our lifestyle in iconic fashion. It’s a culmination of a lot of people’s hard work, it is amazing. Every buckle has a story, and this one tells our story in a big way. We are paying homage to a quintessential piece of the West and cowboy way of life. It is a way for the world to see the Western lifestyle in a different light. This is who we are: authentic, innovative, and genuine.