Monster Jam
Largest display of monster truck toys
The Results
- TIK TOK
- 24.4 M views and 758.4K likes
- 17M views and 128K likes
- YOUTUBE
- 158,353 views
The Brief
Monster Jam® is home to the world’s best drivers and fan-favorite trucks like the legendary Grave Digger® and intimidating Max-D™ and is the pinnacle of the monster truck industry.
Spin Master creates toy versions of the most popular Monster Jam trucks.
To celebrate Monster Jam’s 30th anniversary, Monster Jam and Spin Master wanted to create a record-breaking event to celebrate their partnership that would allow thousands of fans to participate.
They decided to attempt a GUINNESS WORLD RECORDS™ title that combined an oversized display of toy trucks with a consumer sweepstakes.
Spin Master provided the toy trucks representing some of the most popular Monster Jam trucks.
The Solution
On October 29, 2022, prior to the Monster Jam event at Camping World Stadium in Orlando, FL, Monster Jam (USA) and Spin Master (Canada) staged the 10K Stunt and achieved the GUINNESS WORLD RECORDS title for the largest display of monster truck toys.
Over 10,000 toy trucks—10,005 to be exact—were assembled to display a mosaic of the Monster Jam logo. The minimum number of display trucks to beat was 1,000.
The Monster Jam logo was brought to life using 1:64 scale die cast replicas of fan-favorite Monster Jam trucks including Megalodon®, El Toro Loco®, Monster Mutt® Dalmatian, Great Clips Mohawk Warrior®, Higher Education, and Max-D™.
A truly unique part of the activation was the fact that fans could enter for a chance to be assigned a truck in the display and be eligible to win a prize.
After verification from a GWR adjudicator, the Monster Jam toys were launched down the ramp towards a target. The truck landing closest to the target claimed the grand prize.
The toy trucks were donated to charity after the event.
Monster Jam is known for larger-than-life stunts and is no stranger to setting and breaking Guinness World Records titles. The legendary 12,000 lb. Monster Jam trucks have long-jumped, wheelied, and donutted their way into the record books previously, so it was only fitting to partner with Spin Master to set this Guinness World Records title. The teams spent months researching and developing the custom ramp, and hundreds of hours meticulously placing the toy trucks in a mosaic. Monster Jam drivers and thousands of fans assembled to see the record-setting display in all its glory and witness the launch of the 10,005 trucks in an epic, unbelievably Monster Jam way. Since then, millions of fans have relived the excitement of the #MonsterJam10kStunt at home through social media