MobilEye Vision Technologies Case Study

Sometimes, you have to see it to believe it.

As CEO and cofounder of Mobileye, the leading software supplier for advanced collision avoidance systems, Ziv Aviram knew his keynote at this year’s YPO Edge Conference for global chief executives would need to be just as cutting-edge as the technology he represents. 

On the heels of announcing its partnership with BMW and Intel to develop fully autonomous vehicles by 2021, Aviram brought the driverless car experience to life by surprising the esteemed audience members with a record-breaking, virtual ride.

The Record: During his keynote presentation at the 2017 YPO EDGE conference, Mobileye CEO Aviram invited the audience to don virtual reality headsets to experience being inside a driverless car. What the participants didn’t know? They had just set a new Guinness World Records™ title. 

The Adjudicator: CEO Aviram shocked the audience as an official Guinness World Records adjudicator arrived on stage to officially declare the record set at 1,867 for the Most people using virtual reality displays simultaneously. 

Post Attempt Engagement: The revelation of Mobileye’s achievement captivated headlines around the globe, describing the record-breaking moment that left conference members awe-struck. Leveraging the Guinness World Records brand to maximize awareness after the event, Mobileye continued to garner its audience’s attention through social media engagement, YouTube video views, its press release and additional articles published by major media outlets that resulted in over 80 million impressions.