Mastercard team posing the Guinness World Records certificate

The Results

Impressions
233 Million
Gross Reach
6.6 Billion
2023 Effie Awards MENA
Gold winner at 2023 Effie Awards MENA

The Brief

During the winter of 2022, the biggest event in football was approaching. But Mastercard weren't official sponsors of the event - which meant that they weren't allowed to talk about it. So they decided to make the world talk about them by taking the sport out of this world.

The Solution

Mastercard chose seven fans to play alongside football legend Luis Figo in a record-breaking zero-gravity match. The stunt involved creating a specially engineered field inside an A310 aircraft which flew over a span of 16 parabolas at over 20,000 ft above sea level. 

A never-before-seen feat in sports and entertainment that broke the record for the Highest altitude football game on a parabolic flight.