KultureCity Virtual Record Attempt

The Results

1.6M+ social media impressions (Facebook, Twitter, Instagram)
Funds Raised
$14K+ USD
Global Participation
5 countries including the United States, Canada, Brazil, France, and Germany

The Brief

For National Autism Awareness month that took place in April 2020, KultureCity was looking for a unique way to bring communities together to recognize sensory inclusion and raise funds to support children with Autism and their families during the global pandemic.

The Solution

After contacting GWR™, KultureCity organized its “Stay At Home Race For Autism” event, which called on individuals from around the world to support in setting the record for the most people running/jogging online simultaneously.

The race took place on April 26 and was hosted via Zoom. 154 mobilized race-goers joined in to participate, including former presidential candidate Andrew Yang and his wife and KultureCity board member Evelyn Yang, Ken Jeong of “The Hangover,” Kelly AuCoin, Stephen Kunken, and Daniel Isaac of “Billions,” and many more. 

GWR then verified the record and KultureCity took to their social channels to celebrate with a video featuring their achievement.  All proceeds were donated to children with Autism and their families following the record-breaking event. 

Even in times of deep uncertainty, we can still find ways to come together to advocate for acceptance and inclusion. This unpredictable time is especially difficult for children with autism, and it was remarkable to see individuals across the world gather virtually to break a Guinness World Records title in support of these children and their families.

— Dr. Michele Kong, Co-Founder, KultureCity