Young children raising their hands

The Results

500 Children Attended the Adjudicator Bootcamp
Third time Guinness World records has run events with KidZania following successful partnerships in Egypt and KSA

The Brief

KidZania is an indoor city run by kids, based at Westfield London. They can explore different job roles and activities based on real life, and of course have fun!​ ​ 

Guinness World Records teamed up with KidZania to celebrate half-term with some extra special one-off activities for children attending KidZania.​ ​

The Solution

To create a media story and drive footfall, children were challenged to see if they have what it takes to qualify for one of the coolest jobs in the world: a GUINNESS WORLD RECORDS® Adjudicator. ​ At the Adjudicator Bootcamp kids could learn all the skills needed to become an official Guinness World Records Adjudicator - from timing the fastest time to eat a hot dog, to measuring the world’s largest feet. After completing the bootcamp, each participant received a Diploma of Completion, a GWR medal, six kidZos (KidsZania’s official currency!) and a photo opportunity with GWR’s mascot and fizzing ball of energy, Ally Zing™!​