Iulius Town
Most LED lights lit simultaneously
The Results
- Awards
- Nominated for two categories at Romanian PR Awards 2019
- Media coverage
- 6 national TV appearances and 14 national radio features
- Online coverage
- 304% increase in website traffic
The Brief
For the opening of Iulius Town, a redeveloped shopping and business district in Timisoara (Romania), Vitrina Advertising was tasked by Iulius Group to organise a three-day event. The brief was to bring locals and guests together for a grand opening, celebrating the city’s past, present and future.
The Solution
Facts from the city’s past inspired the team to think of a world record, which has something to do with light. Timisoara was the first city in the Austro-Hungarian Empire with street lighting and the first city with electric street lighting in mainland Europe. United by the slogan “Light Up #TimișoaraTogether”, over 7,000 people took part in the record attempt for Most LED lights lit simultaneously. This breath-taking spectacle was the culmination of the three-day celebration. The campaign was nominated for the Romanian PR Award 2019 under two categories “Brand PR – New products and Services” and “Events”.
When we talk about a city, our mind goes instantly to its people, to the souls that are giving it light. That’s what Timisoara means to us – a puzzle well put together, where each piece has a role. We wanted people to celebrate their connection and make the city even more vibrant. Guinness World Records helped us achieve this goal.