Gluck Games
Largest gathering of people scratching scratch cards simultaneously
The Results
- Record achieved
- Largest gathering of people scratching scratch cards
- Number of participants
- 386 people took part with 422 delegates attending the event
- Satisfaction
- Positive sentiment increased for Gluck Games employees
The Brief
Gluck Games wanted to establish their brand at gaming industry event iGB Live! in Amsterdam. They wanted to involve as many people as possible to create an immediate connection with their brand. The solution was an official GUINNESS WORLD RECORDS™ attempt that provided an engaging experience for all.
The Solution
After GWR’s Record Ideation, the record title for largest gathering of people scratching scratch cards simultaneously was selected as best to fit the objectives of Gluck Games. This creative activation became a major talking point among clients and potential customers at the event. Employees also took part in the official attempt, which increased positive sentiment for the company.
Gluck Games utilised our Mass Part events format with Record Ideation, Record Management, Official Adjudicator, and Brand Licencing.
The event was a major success allowing us to have something to immediately talk about with customers. It allowed us to pull off a show stopping event in the middle of a very busy trade conference. Employees loved being involved in the record, and it felt like a real achievement for the company.