Crep Protect
Most people cleaning a pair of trainers/sneakers simultaneously
The Results
- SOCIAL MEDIA
- Impressions rose by 3.9%
- ENGAGEMENT
- An increase of 4,000 Instagram followers
- PRESS COVERAGE
- Event reported by over 10 publications including Hypebeast
The Brief
Crep Protect is a sneaker care brand based in the UK and sold globally in over 52 countries. The HQ branch of the company based in London wanted to find a way to raise the bar within the sneaker industry.
A campaign was needed to engage their customers and tie in their shoe cleaning products as well.
The Solution
Working with GWR, Crep Protect opted for an in person record breaking event involving their own sneaker care product. A brand new record was created for the most people cleaning a pair of trainers/sneakers simultaneously.
The event held at the iconic Box Park Wembley saw 325 people show up to take part in this activity. Allowing Crep Protect to interact directly with their consumers and showcase the efficiency of their cleaning products. The feel good day also provided an unforgettable experience for participants with the help of Britain's Got Talent's 2022 MC Axel Blake.
Keeping the brand at large, participants were also given a goody bag of Crep Protect products.
What a huge success the event was, we’d like to extend a massive thank you to Nataliia, Andrew, Joanne and Christopher from the Guinness World Records team for all their help and support. Last but certainly not least, thank you to every individual that attended and created history with us, WE are Officially Amazing!