Crayon Collection

Most crayons donated to charity in eight hours

Crayon Collection header image

The Results

Overall Reach
13.2M+ crayons donated | 100K+ children benefited
Press Coverage
8M+ media impressions
100% positive

The Brief

Crayon Collection is a Los Angeles-based non-profit organization that focuses on turning discarded crayons into environmental and art education learning opportunities. By collecting gently-used crayons from kid-friendly restaurants and hotels, Crayon Collection intervenes in a cycle of waste with its community-based collection effort to support the environment by redirecting still good crayons to teachers instead of landfills. They began a 1 Million Crayon Drive on Earth Day, April 22, 2018 to spread a message of eco-consciousness and put an end to wasteful habits by encouraging children and adults worldwide to collect gently-used crayons and donate to schools in need of supplies, thus helping to reduce the extra out-of-pocket funds that teachers spend on art supplies.

The Solution

To raise awareness for this cause and generate community engagement for the Crayon Drive, Crayon Collection set out to attempt an official GUINNESS WORLD RECORDS™ title for Most crayons donated to charity in eight hours, while collecting crayon donations at the Westfield in Culver City, California. 

The event featured a maze created by artist, Yassi Mazandi, and was made from the crayons that were donated. Then, Crayon Collection disassembled the maze and presented the 1 million crayons to the Los Angeles Unified School District (LAUSD) and Head Start Center teachers who were in attendance to accept the donation for their classrooms. Hands-on workshops and free lesson plans from the Crayon Collection Art Education Program were also provided on-site for teachers to use in their classrooms while staying within the curriculum guidelines. 

At the 1 Million Crayon Drive and Event, Crayon Collection successfully donated 1,009,500 crayons to teachers at LAUSD and Head Start Center in Los Angeles and in the process, set a new GUINNESS WORLD RECORDS title.

“We generated crayons from all different crayon manufacturers around the country and we have now over a million crayons which we’re about to set a GUINNESS WORLD RECORDS [title] for! …It shouldn’t be a factor of where you live or what socioeconomic background you’re in. All children have a right to have that kind of learning experience. We’re trying to really make that awareness factor out there so other people know what’s going on. This has been an issue that’s been long standing so we need to stop it and we need to make change now.”
— Sheila Morovati President & Founder, Crayon Collection