Clip
Longest relay of people processing a card payment
The Results
- MEDIA REACH
- 650k+ impressions
- SOCIAL MEDIA REACH
- 29.158 impressions
- MEDIA COVERAGE (newspaper, magazines)
- Entrepreneur, Post Magazine, Digital Policy News, Milenio, Distrito Magazine, Excelsior (El Contador)
The Brief
The leading mobile payment brand in Mexico, Clip, wanted to create a unique experience to engage customers by promoting financial inclusion within Mexican entrepreneurs and businesses of any size, any industry and anywhere in the country, highlighting their device's speed, ease of use and excellent connectivity. For this reason, Clip decided to attempt a GUINNESS WORLD RECORDS™ title by processing a record-breaking number of electronic payments in an easy, fast and safe way.
The Solution
Inspired by traditional Mexican culture, the FinTech Clip, invited hundreds of mariachis in Mexico City to break the Guinness World Records title for longest relay of people processing a card payment. Clip and the mariachis successfully processed 300 consecutive transactions without interruptions and in record time.
The event was an unparalleled opportunity for Clip to show the power and ease of use of their technological solutions to make payments in an easy, reliable and secure way.
Clip recorded the event in an emotionally charged video and shared it on their social media channels.
Thanks to this type of initiatives, we show that our solutions are fast and easy to use. This is how we will continue to contribute to financial inclusion in Mexico so that hundreds of thousands of businesses, of any size, industry and anywhere in the country can accept all cards and increase their sales.