Cappy
Most people eating breakfast in bed
The Results
- Impressions
- 51k Facebook impressions and 19k Twitter impressions
- Engagement
- 227k total organic engagements
- Media coverage
- 566k people of the target market reached (on radio)
- Reach
- 26m total campaign reach
The Brief
Cappy, the 100% juice brand owned by Coca-Cola Company, wanted to position the product as a ‘go-to’ breakfast juice in South Africa. To identify and associate Cappy with the morning breakfast, the brand decided to attempt a GUINNESS WORLD RECORDS™ title for most people eating breakfast in bed.
The Solution
On the day of the attempt for Most people eating breakfast in bed, Cappy branded the venue with themed bed sheets and uniforms for the staff. Stewards streamlined the process and the MC and DJ kept the crowd engaged. This event brought everyone together as they were overjoyed to be a part of making breakfast history! The event allowed interaction with buyers, strengthening brand reputation and increasing brand sentiment. Cappy utilised our Mass Participation format, with an Official Adjudicator, Creative Record Consultancy, Owned Media Usage, Event Day Merchandise, Branded Video Content, Paid for Advertising and Pass-Through Rights.
We really believe that doing good is good for business but the beauty of this campaign is that it has not compromised the fun and innovative piece of this experiential while helping local communities