Atlanta Falcons

American football team the Atlanta Falcons of the National Football League (NFL), wanted to create a memorable spectacle that would showcase the unmissable action and electric energy within their stadium.

Following the viral success of prior aerial stunts with rapper Ludacris, the Falcons were excited to take the brand recognition of their team to new heights with entertainment that would encourage their fans to be here for moments like this.

Football fans love official athletic achievements, so the Falcons decided to team up with Crocs to help them land a rope swing world record with viral impact.

The team had previous experience with rope swing stunts after their mascot Freddie Falcon flew in 2023, so they were confident they could safely raise the stakes.

Prior to a home game in the Mercedes-Benz Stadium on 8 September 2024, Freddie Falcon performed an aerial drop from a suspended rope swing connected to the top of the stadium and comfortably landed on the field in his Crocs 143 ft 5.25 in (43.71 m) below.

He was joyously confirmed as the new world record holder for highest rope drop swing (indoors) in a filmed ceremony, which then aired during the game after Freddie Falcon repeated the same breathtaking drop live in front of fans.

The spectacle was met by excited celebration within the stadium, and the Falcons were a hit for their high-flying achievements.