Types of Record-breaking

When it comes to record breaking, the possibilities are endless. Whether it’s a brand marketing activation, new product launch, driving digital engagement, or uniting a community behind an important cause, we offer versatile ways of breaking a Guinness World Records title through our unique record formats. Whatever your goals, we will work with you to find the best record to meet them.

a crowd of people doing the waltz at christmas time in a city square

What to expect

Our creative team will integrate your key messages and brand values to deliver innovative marketing ideas that engage your audience with authenticity, leaving a positive and lasting impact.

Those who execute a Guinness World Record creative marketing campaign will benefit from:

  • Guinness World Records Brand Usage: 
    Make it official with the power of our word mark and official logos. Our brand identity has been designed to represent the amazing emotions of record-breaking. Depending on your campaign objectives, the Guinness World Records™ Official Attempt and Record Holder logos can be used across all your communication channels and touchpoints to ensure maximum outreach.

BRANDS WE WORK WITH

Ready to make your mark in record history?