Guinness World Records’ Senior Vice-President of Brand Strategy talks Cannes Lions and record-breaking creativity with The C Suite Podcast

Guinness World Records made its debut at the Cannes Lions International Festival of Creativity last week in the South of France with an action-packed speaker session.

 

Titled “Become A Legend In Your Own Lunch Hour” the session, led by Sam Fay, Guinness World Records’ SVP of Global Brand Strategy, showcased some of the most innovative uses of record-breaking in creative campaigns, as well as featuring live record-breaking on stage.

Following the presentation, Sam spoke to The C Suite Podcast, hosted by Russell Goldsmith, the Founder of Audere Communications and Director of translation agency Conversis.

 

Click the player below to listen to Sam explain how Guinness World Records works with brands and agencies to put record-breaking at the heart of their campaigns.

 

* The C Suite Podcasts features senior executives discussing the latest trends and issues in social media, digital and innovation in communications - find out more here.