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Britain’s Got Talent judge Amanda Holden was on hand to launch a super sweet world record bid at West London’s Westfield Shopping Centre last week, where she unveiled the largest cake sculpture.
Measuring an enormous 12metres x 10metres, the attempt was organized by detergent brand Fairy in support of its long-term charity partner Make-A-Wish UK.
As part of Guinness World Records rules for large-scale food title attempts, the entire cake had to be eaten, a rule which sweet-toothed onlookers clearly approved of, with around 12,000 Westfield shoppers each eating a slice of cake to help break the record.
The record was attempted to support the annual Bake-A-Wish® fundraising effort run by Make-A-Wish, which encourages people to sell their baked goods to raise money for the charity.
Speaking after confirmation of the record, Amanda said: "As a patron of Make-A-Wish it is a charity that is dear to my heart and does such wonderful things for truly deserving children and young people.
"This Guinness World Records attempt has the potential to raise a huge amount of money for the charity which will be used to help grant more magical wishes."
Largest Cake Sculpture record attempt by Fairy & @makeawishuk Head to @westfieldlondon this wkend for a slice! pic.twitter.com/6bZsI522XY
— GuinnessWorldRecords (@GWR) November 29, 2014Assistant Brand Manager for Fairy UK, Tim Rothwell said: “Breaking the GUINNESS WORLD RECORDS title for the largest cake sculpture was an ambitious project but we are thrilled that the hard work paid off and Fairy now holds an official record.”
The cake slices were given to hungry punters for a suggested donation of £1 with all proceeds going directly to Make-A-Wish, the charity that grants magical wishes to children and young people fighting life-threatening conditions.
Amanda Williams, Director of Fundraising at Make-A-Wish commented: “We’ve been working with Fairy for more than 10 years now but never done anything on this scale before. We enjoy a very strong partnership with Fairy and I think the scale of this project and the funding it has achieved for Make-A-Wish demonstrates this.”
Fairy’s cake beat the previous record set by King Abdulaziz International Airport in association with Saadeddin Pastry in Saudi Arabia in September last year, who created a cake measuring 11.70metres x 9.20metres in the shape of the Saudi Arabia map to celebrate Saudi Arabia national day.
In numbers: The World’s largest cake sculpture
The cake has been made and constructed by 45 people and weighed almost two ton in total, but how did that break down in ingredients?