Guinness World Records 2012 edition: New Halloween Augmented Reality content added - try it here

The incredible world of record breaking comes to life like never before with the 2012 Edition of the Guinness World Records book.

As the video below demonstrates, this year's book features Augmented Reality content for the first time.

videoFrom today, we've added even more AR content to the book, including a spooky insight into the life of Ortrud Kastaun, the record holder for the world's largest collection of clowns.

If you're a lucky owner of Guinness World Records 2012, you can try out the amazing feature here.