Guinness World Records is a global brand, with offices in London, New York, China, Japan and UAE, with brand ambassadors on the ground around the world.
Throughout our history, we have expanded our business across many markets including Publishing, Digital, Events, Business solutions and Television, with record-breaking remaining at the heart of everything we do.
The power of record-breaking
Whether in the form of a personal life-long dream, or a team attempt within a company of 500, the power of record-breaking is easy to see, and continues to inspire amazing feats and achievements every day, across the globe.
Could you become Officially Amazing?
Over 64 years of record-breaking authority
53,000 + current records on database
47,000 record enquiries from 178 countries annually
8,000 records approved annually
1,100 brand activation's in 77 countries annually
97% brand recognition (US/UK)
143M + books sold to date globally
2M + books sold in 2018
100 + countries
40 + languages
Each annual title contains thousands of records, with 80% new and updated every year
TV & VIDEO
1,200+ hours of owned footage
Programming sold to 150+ territories
Original branded productions in 19 territories
248M + YouTube views in the last year
476M + minutes viewed on YouTube in the last year
WEB & SOCIAL
20M + Facebook fans
300,000 + followers on Twitter
3.5M + Instagram followers
5M + subscribers on Snapchat Discover
10.2M + followers on TikTok