Guinness World Records is a global brand, with offices in London, New York, China, Japan and UAE, with brand ambassadors on the ground around the world.
Throughout our history, we have expanded our business across many markets including Publishing, Digital, Events, Business solutions and Television, with record-breaking remaining at the heart of everything we do.
The power of record-breaking
Whether in the form of a personal life-long dream, or a team attempt within a company of 500, the power of record-breaking is easy to see, and continues to inspire amazing feats and achievements every day, across the globe.
Could you become Officially Amazing?
Over 66 years of record-breaking authority
58,000 + current records on database
57,000 record enquiries from 186 countries in 2020
6,000 records approved in 2020
600+ brand activations in 57 countries in 2020
147M + books sold to date globally
1.8M + books sold in 2020
100 + countries
40 + languages
Each annual title contains thousands of records, with 80% new and updated every year
TV & VIDEO
1,200+ hours of owned footage
Programming sold to 150+ territories
Original branded productions in 19 territories
336M + YouTube views in the last year
592M + minutes viewed on YouTube in the last year
WEB & SOCIAL
21M + Facebook followers
3.6M + Instagram followers
5.2M + subscribers on Snapchat Discover
11.2M + followers on TikTok
300,000 + followers on Twitter