Our company

Guinness World Records is a global brand, with offices in London, New York, China, Japan and UAE, with brand ambassadors on the ground around the world. 

Throughout our history, we have expanded our business across many markets including Publishing, Digital, Events, Business solutions and Television, with record-breaking remaining at the heart of everything we do.

The power of record-breaking

Whether in the form of a personal life-long dream, or a team attempt within a company of 500, the power of record-breaking is easy to see, and continues to inspire amazing feats and achievements every day, across the globe. 

Could you become Officially Amazing?


Over 65 years of record-breaking authority

56,000 + current records on database

59,000 record enquiries from 178 countries annually

8,000 records approved annually

1,100 brand activation's in 73 countries annually



97% brand recognition (US/UK)

145M + books sold to date globally

2M + books sold in 2018

100 + countries

40 + languages

Each annual title contains thousands of records, with 80% new and updated every year



1,200+ hours of owned footage

Programming sold to 150+ territories

Original branded productions in 19 territories

284M + YouTube views in the last year

476M + minutes viewed on YouTube in the last year



20M + Facebook fans

300,000 + followers on Twitter

3.5M + Instagram followers

5M + subscribers on Snapchat Discover

10.2M + followers on TikTok