Most Responsive Brand on Twitter
Who
@XboxSupport
Where
United States Redmond, WA
When
The most responsive corporate account on Twitter is Microsoft's @XboxSupport, a.k.a. the 'Elite Tweet Fleet', which responded to over 5,000 questions in an average time of 2 mins 42 seconds between 12-18 March 2010. Featured in Guinness World Records Gamer's Edition 2011.