- Ripley's Believe or Not! Museum Pattaya
- 26:26:26 hour(s):minute(s):second(s)
- Thailand (Pattaya, Chonburi, Royal Garden Plaza)
The longest marathon hugging lasted 26 hours, 26 minutes and 26 seconds and was achieved by twenty six couples at an event organised by Ripley's Believe or Not! Pattaya (Thailand) in Pattaya, Thailand, from 13 to 14 February 2014.