Largest pop up book
Who
Pearle Opticiens
Where
Belgium Ghent
When
The largest pop-up book ever made measured 4 m (13 ft 1 in) by 3 m (9 ft 10 in) when closed. The book, entitled "My Word", was completed on 6 September 2010 for a television commercial advertising Pearle Opticiens (Belgium). When opened the book measured 4 m (13 ft 1 in) by 6m (19 ft 8 in) and the pop-up objects reached a height of 2.35 m (7 ft 9 in). The book was used as a prop in a television commercial organised by VVL BBDO advertising agency. The design was based on a booklet given out in all 160 stores in the Pearle Opticiens chain.