Largest drum crescendo
Who
Procter & Gamble Downy Softener
What
104 people
Where
Brazil (São Paulo)
When

The largest drum crescendo consists of 104 people, and was achieved by Procter & Gamble Downy Softener (Brazil) at Parque Villa-Lobos, in São Paulo, São Paulo, Brazil, on 23 March 2019.

The record attempt took place at an event called 'Toque de Liberdade' (Freedom Touch), which was about women empowerment and the majority of the drummers participating at the attempt were women. The specialist witnesses present at the record attempt were Bozzo Barretti - former member of Capital Inicial band, and Andre Jung - one of the founders of Titãs band.