- Who
- Suchard
- What
- first
- Where
- Atlantic Ocean (Canary Islands)
- When
- 1913
The first advertising blimp was the 'Suchard' Airship, a human-driven airship financed by the Swiss chocolatiers, Suchard, and which in 1912-13, was built to fly the Atlantic east to west from the Canary Islands to the USA. Whilst the crossing failed due to financial and operating difficulties, it was the first time a commercial airship was sponsored for advertising purposes.