Most mentions of a brand name on Twitter in 24 hours

Most mentions of a brand name on Twitter in 24 hours
Who
Ezaki Glico Co., Ltd.
What
3710044 total number
Where
Japan ()
When
Age Restriction: Applications for this record title will only be accepted if the applicant is 16 years of age or over.
The most mentions of a brand name on Twitter in 24 hours is 3,710,044, achieved by Ezaki Glico Co., Ltd. (Japan) and their biscuit stick Pocky on 11 November 2013. The word "Pocky", which is a name of a biscuit stick product of Ezaki Glico Co., Ltd., was mentioned in Japanese on Twitter as part of their Pocky day celebrations, that take place annually on 11 November.