Most users interacting with a sports promotion campaign

Most users interacting with a sports promotion campaign
Who
The 19th Asian Games Hangzhou Organising Committee, Alipay.com Co., Ltd.
What
105,791,208 total number
Where
China (Hangzhou)
When

The most users interacting with a sports promotion campaign is 105,791,208 , and was achieved by the 19th Asian Games Hangzhou Organising Committee (China) and Alipay.com Co., Ltd. (China) via "Asian Games Digital Torchbearers Campaign" on "SmartHangzhou2022" in Hangzhou, China, as verified on 25 September 2023.


2023 The Hangzhou Asian Games Organising Committee has set a goal to host the first-ever carbon-neutral event. The digital torchbearer program which allows any smartphone users to take part in the torch relay, which has attracted over 100 million participants since it was launched in 2022.