- The Coca-Cola Company
- United States (New York)
The first 3D robotic billboard is 210.22 m² (2262 ft² 117 in²), achieved by The Coca-Cola Company (USA) at Times Square in New York, New York, USA, on 8 August 2017.
The billboard is able to detect inclement weather and account for any changes in temperature. The billboard is made up of 1,715 moving and 245 static LED cubes. The measured surface area is the total surface area of the moving LED cubes used to produce the 3D coordinated effect. The overall surface area of the visual display is 240.23 m² (2585 ft² 124 in²). Each cube can extend 1.52 m (5 ft 0.18 in).