Most viewed YouTube channel for a “post-post-millennial” (“Generation Alpha”)
"Ryan ToysReview"
21,120,857,370 view(s)
Not Applicable ()

As of 24 April 2018, "Ryan ToysReview" had been viewed 21,120,857,370 times since it launched on 16 March 2015, making it the most watched YouTube channel for a "post-post-millennial" (i.e., someone born post-2010). The channel is dedicated to six-year-old Ryan (USA; b. 6 October 2010; surname protected for privacy reasons), who uploads videos of himself (and sometimes his family) playing with toys/games and sharing his views about them. As of the same date, "Ryan ToysReview" had amassed 13,499,980 subscribers.

Ryan also stars in a second YouTube channel called "Ryan's Family Review", which focuses more on activities, trips and vacations undertaken by his entire family; this includes Ryan, his parents and his younger twin sisters Emma and Kate.