Most viewed YouTube channel for a “post-post-millennial” (“Generation Alpha”)

As of 1 February 2019, "Ryan ToysReview" had been viewed 27,143,288,795 times since it launched on 16 March 2015, making it the most watched YouTube channel for a "post-post-millennial" (i.e., someone born post-2010). The channel is dedicated to seven-year-old Ryan (USA; b. 6 October 2010; surname protected for privacy reasons), who uploads videos of himself (and sometimes his family) playing with toys/games and sharing his views about them. As of the same date, "Ryan ToysReview" had amassed 18,052,910 subscribers.

Ryan also stars in a second YouTube channel called "Ryan's Family Review", which focuses more on activities, trips and vacations undertaken by his entire family; this includes Ryan, his parents and his younger twin sisters Emma and Kate.