This record is for the largest chocolate coated biscuits brand in terms of revenue generated by the sale of chocolate coated biscuits within the latest available annual data.
This record is based on the revenue generated by the sale of chocolate coated biscuits within the latest available annual data.
Plain sweet biscuits coated either partially or completely with chocolate (and only chocolate); other toppings (eg fruit pastes) are excluded. Note that biscuits which are filled, and are coated with chocolate (typically Jaffa Cakes) are also included. Similarly, Pim’s are included here. Filled wafers coated with chocolate like Kitkat, which are positioned against chocolate confectionery are excluded and classed under chocolate confectionery, countlines (F1). Those which are not positioned against countlines such as Gardena (Loacker SpA, A) should be tracked in wafers. Leading global brands include Pocky (Ezaki Glico), Keebler (Kellogg Co), Chocolate Homewheat (United Biscuits), Cadbury’s Fingers (Cadbury Schweppes), McVitie’s Hob-Nobs (United Biscuits), Leibniz (Bahlsen), Petit Ecolier (Kraft), Arnott’s (Campbell Soup Co), Jaffa Cakes (United Biscuits), Pim’s (Kraft).
