- Who
- Reckitt Benckiser
- What
- 26.72/29.6 metre(s)
- Where
- United Kingdom (London)
- When
The largest bra measured 26.72 m (87 ft 7.97 in) on the underbust and had a bust measurement of 29.6 m (97 ft 1.35 in). It was achieved by Reckitt Benckiser (UK) in London, UK, on 28 October 2011.
The pink bra was built by Reckitt Benckiser and Vanish to raise awareness of breast cancer. The measurements were taken prior to the bra’s unveiling at the ITV tower at London’s South Bank.
