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For the record

  • Who: Financial Times

  • What: Largest advertisement on a building

  • Where: Hong Kong

The largest advertisement on a building was for the Financial Times newspaper covering an area of 19,125.48 m² (205,865.02 ft²) and was on display on the north and east side of 2 International Finance Centre in Hong Kong, China from 22 October - 10 November 2003.

The ad covered approximately 50 floors of the building which is Hong Kong's tallest and the third tallest building in the world. These types of advertisements are also known as skyscraper wall scape or building wraps. The ad itself was produced by Brandwrap and handled by the advertising agency Doremus.

 

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