Thursday saw more record breaking heroics at London 2012 from USA swimming pair Michael Phelps and Rebecca Soni along with their basketball-playing teammates.
Phelps extended his career records for gold and total medals to 16 and 20, respectively. He now also holds the record for the most consecutive victories in an Olympic individual swimming final (male), having won the 200m individual medley three consecutive times (2004-2012).
Phelps' compatriot Soni recorded a world record time of 2:19.59 in the women's final of the Olympic 200 m breaststroke in a victory which also earned her the most consecutive wins of the women's Olympic 200 m breaststroke, having also won gold in the event at the 2008 Beijing Olympic.
To read more about Rebecca's incredible achievement click here.
There' was joy for Italian fencer Valentina Vezzali, after her gold winning display also saw her take the Guinness World Records title for the most overall gold medals for a female in the event, having now notched up six golds, two bronzes, and one silver since first reaching the podium at the 1996 Atlanta Olympics.
World records were also being rewritten in the velodrome, with Great Britain's cyclists setting a new benchmark after claiming gold in the team sprint event.
Sir Chris Hoy, Philip Hindes and Jason Kenny won with a new benchmark time of 42.6 seconds, breaking a record they had set just half an hour earlier in qualifying of 42.747 seconds.
The victory also meant Hoy become the most successful track cyclist in Olympic history, winning his 5th gold medal having now appeared at four consecutive Games.
Elsewhere Anna Meares (Australia) is now the holder of the title for most overall medals won in Olympic track cycling (female) having won bronze yesterday in the women's team sprint event. Her podium finish adds to her gold and bronze medal won at the 2004 Athens Olympic Games and a silver she earned at the 2008 Beijing Olympics.
Team USA continued their dominance of men's basketball, setting three records in its 156-73 win over Nigeria (most points scored in an Olympic game, most 3-point field goals made by a team (29) and most 3-pointers made by an individual (10) by Carmelo Anthony).
Finally, while not quite a record, Hiroshi Hoketsu (Japan) appearance in the equestrian dressage event at 71 years old, makes him the second-oldest Olympian ever behind Oscar Swahn (Sweden), who was 72 years old at the 1920 Antwerp Olympic Games.
Hoketsu does nevertheless hold the record for the longest time elapsed between appearances in the Olympic Games having competed in the equestrian at the 1964 Tokyo Olympics and not appearing again until the 2008 Beijing Games.